Marketing is the way to get ones product known to the end consumer and also get him to buy it. It includes promotion and to get the end consumer to try the product. The bottom-line of all marketing campaigns is the return on investment. A business may want to invest in a campaign or a mode of marketing where the return is high or maximum. Print media, online media, TV media and lots of other sources are available for marketer but the one which gives the maximum return is to be pursued. A business may choose to use the budget in proportions based on the returns.
Many times, the marketing budget may be tight and the marketer may need to come up with the most efficient way of marketing, which is light on the pocket. Marketing on a budget is an art not everyone can master. Promoting products or services on social media is free provided you have a fan-base of users. Then you need not advertise anything by paying and can directly communicate them the message. You need to engage the users on your page by organizing a small event or any other form of communication. This will ensure that they are hooked on to your page and the friends of these people will also get to know what is happening. Many a times, organizing a small meet up of the interested people can help and is not too expensive.
Engaging on twitter and generating returns is an art. Twitter is source of a lot of data, which can be analyzed to get useful insights. It is important to know the twitter marketing tips. By analyzing the data, marketer can identify the activities which are making an impact and which are not and accordingly make efforts. It is also important to reply/engage with the right set of users. When you communicate, you should use @name format so that they are notified about the tweet. One should also be cautious about the fake profiles and the spammers on Twitter and should channelize their efforts more towards the relevant and genuine profiles. Try to find relevant people in terms of experience, industry etc. so that there is credibility. It is suggested that marketers use Google Keyword tool to identify the most relevant keywords for your website and then try and build traffic around that.
Twitter is the platform for getting to know what is trending or going on. People log into twitter from time to time to check the tweets from everybody and see if there is anything interesting. It is also like a news center, which provides updates from all people. It is selective as users can choose whom they want to follow and gain specific knowledge. If used in the best way, users can get the best results from twitter. The key is to be yourself, value your customers and keep yourself updated. Also, if you can analyze data and take informed decisions, that is the key to success.